This year’s “E-Retail Report 2009” segues seamlessly from the 2007 and 2008 issues published as “Pago Retail Reports”; it has become a useful and reliable source of information for online retail trade. This report complements the recently released “E-Commerce Report 2009”, which focuses on e-commerce as a whole, as opposed to an individual market segment. Online retailing is the most important and traditional sector in overall e-commerce. It is the sector where developments come to light that may affect e-commerce as a whole in the near future. Insofar, online retailing is a good indicator for trends in overall e-commerce. Moreover, this sector shows both key parallels to stationary retailing and internet-specific characteristics.
The objective of the E-Retail Report 2009 is to describe consumer and payment behaviour and non-payment risks in the European retail sector more closely and to showcase changes from the preceding year and differences to overall e-commerce. Like the annual E-Commerce Report (formerly: Pago Report) the E-Retail Report is based on real-life transactions and not on surveys. That is what makes the Deutsche Card Services reports different from other e-commerce studies in general and online retail trade analyses in particular. The E-Retail Report gives a picture of actual developments in online retailing and makes this market of the future uniquely transparent for merchants, consumers and research.
Compared to its “big brother”, the E-Commerce Report 2009, the E-Retail Report 2009 focuses on a single sector. Retail traders responded very favourably to the two preceding versions of the E-Retail Report in the past two years.
The E-Retail-Report 2009 is available in the [Shop] for 250 euros plus VAT.