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 - K-01 Purchases by consumer and merchant countries © Deutsche Card Services GmbH
 - K-03 Consumer activity in consumer countries from the rest of Europe in all shops © Deutsche Card Services GmbH
- German customers are still predominant in German shops.
- UK shops are becoming increasingly attractive for German consumers.
- Shops from the rest of Europe particularly target German consumers.
- France remains the third-largest e-commerce market in Europe, behind Germany and the UK.
- Spain is just behind France.
- US predominance in global e-commerce is declining.
- Seasonality in European e-commerce is starting to resemble that in traditional retail trade: strong year-end business, typical “summer break”.
- UK shops are subject to minor monthly volatility.
- British consumers buy most in July.
- Consumer behaviour is becoming increasingly similar across working days.
- Weekend is becoming less attractive, particularly for German consumers.
- Monday is the day on which the strongest e-commerce activities are registered in Germany.
- One out of five purchases in European e-commerce takes place between 4pm and 6pm (for German consumers: one out of four).
- Consumers from the UK and the rest of Europe shop most highest two hours later, between 6pm and 8pm.
- UK consumers buy more in the morning than their German counterparts.
- The average transaction value has risen to EUR 84.31.
- The share of luxury goods with a value of more than EUR 500 has declined.
- At EUR 112.17, German men register the highest average transaction value.
- Women buy more in the morning than men.
- On average, transaction values are higher for women than for men.
- One out of seven online transactions by European men has a value of less than EUR 10.
- Women are very reluctant to order luxury goods on the internet.
- Purchases of German women are mostly worth an amount between EUR 10 and EUR 500, whereas those of German men are spread more equally across all transaction value categories.
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