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Chart Z-01: Payment behaviour in all shops by payment method © Deutsche Card Services GmbH
Chart Z-02: Payment behaviour in all shops by credit card brand in a year-on-year comparison © Deutsche Card Services GmbH
Payment Behaviour
  • Consumers pay for three out of four e-retail purchases by credit card.
  • Offline payment methods gain importance in e-retailing.
  • Both Maestro and giropay double their shares.
  • Credit card remains the leading method in all countries of origin.
  • No clear trend is visible in Germany: some German customers really like credit cards, others prefer traditional payment methods.
  • For the first time, consumers have, on average, spent more money in e-retailing than in overall e-commerce.
  • The highest transaction values were registered for credit card payments; Maestro is on rank 3.
  • The highest average transaction value is registered for purchases made by consumers from the rest of Europe and paid for by credit cards.
  • Consumers choose the payment method depending on the shopping cart value.
  • Other credit card brands and retailer credit cards have lost importance.
  • MasterCard is used more often for expensive, Visa for less expensive transactions.
  • giropay is the payment method which has gained most among male consumers in European e-retailing.
  • While the share of direct debits among women has declined, offline payment methods have gained importance.
  • In the highest transaction value category (above 500 €) both male and female consumers pay for more of their purchases by credit cards than, for example, by direct debits.
  • Credit cards predominate in all 16 federal states.
  • Direct debiting is losing popularity across the board.

 

 

 
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E-Retail-Report 2009

The E-Retail-Report 2009 is available in our [shop] for 250 Euro plus VAT (German MwSt).

 
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