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Chart K-01: Purchases by consumer and merchant countries © Deutsche Card Services GmbH
Chart K-05: urchases by merchant and consumer countries © Deutsche Card Services GmbH
Purchasing Behaviour
  • German online shops have become more attractive for international customers.
  • The merchandise offered by German e-retailers is particularly popular among customers from the rest of Europe.
  • German customers are still wary about what international e-retail shops have to offer.
  • Dutch keep their third place in e-retailing, behind the Germans and the British.
  • Irish have improved their position in e-retailing most. 
  • The third quarter has a larger share in e-retail than in overall e-commerce sales.
  • Monday remains the strongest day in e-retailing.
  • Differences between days of the week are larger than in overall e-commerce.
  • Average transaction value is rising and is higher than in overall e-commerce.
  • In contrast to overall e-commerce, e-retailing has become a female domain.
  • Men spend much more money on e-retailing than women.
  • No east-west differences in German e-retail ranking any more.
  • Brandenburg is the most active federal state, but also the state where purchasing power is weakest (based on the average transaction value).
  • The citizens of Bremen are particularly active during the core working hours (10:00 a.m. – 6:00 p.m.), but extremely reluctant concerning online shopping at the weekend.
  • The postal digit region 63 (Aschaffenburg, Hanau, Offenbach am Main, Miltenberg) is the most active region in e-retailing. It is a more rural area, in contrast to overall e-commerce, where large agglomerations are at the top of the rankings.
 
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E-Retail-Report 2009

The E-Retail-Report 2009 is available in our [shop] for 250 Euro plus VAT (German MwSt).

 
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