Purchasing behaviour

: Chart K-01: Purchases by consumer and merchant countries © Deutsche Card Services GmbH

: Chart K-02: Purchases by merchant and consumer countries © Deutsche Card Services GmbH

One out of ten customers in German online retailing comes from abroad – and the share is growing.
German e-retailers have become more attractive for international customers.
SEPA will probably contribute considerably to the growing popularity of German merchants.
The Netherlands keep their third place in e-retailing, behind Germany and the UK.
The Danish improved their position in the e-retailing ranking most.
More even distribution of sales across the year is more visible in e-retailing than in overall e-commerce.
Purchasing activity is remarkably high in the rest of Europe in March.
Monday was the strongest shopping day for the third time in a row.
In contrast to that German consumers do an above-average share of their total online shopping on Sundays.
The two hours between 8:00 p.m. and 10:00 p.m. are the most attractive period in e-retailing.
Average transaction value did not decline as much in e-retailing as in overall e-commerce.
Women predominate in European e-retailing in the third year in a row.
Men once again spend considerably more per e-retail purchase than women – in contrast to the situation in overall e-commerce.
Hessen has regained its top place in German online retailing.
Two eastern states – Brandenburg and Mecklenburg-Western Pomerania – are among the top performers.
People from Bremen very rarely shop online, but if they do, they spend more on average than people from the rest of Germany.
There is a clear difference between the north and the south: northern regions are much more active in online retailing than southern ones.